In 2020, I had the honor to help define 302 Fine Jewelry’s brand refresh with an updated mission, brand values, tone, voice, and an overall more welcoming and contemporary editorial look and feel. Going through this process was incredibly exciting, and I am very happy to have helped bring the brand into its current form.
Below are some of the assets I’ve created since the brand refresh.
Photography
These images are an overview of some of the brand’s new photography style under my art direction. I aim to celebrate women and showcase their jewelry styles in a more relatable way using more relaxed poses and natural lighting while still creating photos that feel elevated and on-trend.
Social Media
I currently design the 302 Fine Jewelry Instagram grid each month. In collaboration with 302’s social media manager, I compose the feed, design graphics, and create gifs for 302’s Instagram, Facebook, and Pinterest accounts.
As the brand designer, I really enjoy incorporating all of our stunning photography into the grid as well as finding ways to graphically call out magazine features, 302 team highlights, motivational quotes, and specific products that contribute to the brand’s tone and voice. Below are some of the graphic styles I created for these types of posts as well as an overview of the grid design.
302 Fine Jewelry Instagram graphics
If you’d like to see even more, take a look at the current Instagram account here.
Web Banners
I also periodically design home page banners for 302FineJewelry.com such as the one below.
Welcome Box
Each new 302 Fine Jewelry retailer receives a Welcome Box which includes some informational materials, selling tools, and a few extra goodies. Below is the design I created for this Welcome Box, which was made as a kraft box to stay in line with the brand’s sustainability efforts.
302 Welcome Box
Video
One of my favorite 302 Fine Jewelry projects to date has been styling and art directing the 302 video below. This video project was a fun collaboration with the video team, and I love the way we were able to showcase the brand’s upbeat vibe while featuring a variety of product.