Beyond the Glass is a seasonal Stuller content publication where each issue is mailed out with the intent to be used as a resource and learning tool by front-of-store jewelers. Beyond the Glass is designed for a clean and calm reading experience that also feels editorial and engaging.
The Spring 2020 issue below highlights some of the ways jewelers can adapt their businesses as the market changes. Some of the issues touched on throughout the issue include sustainability, social media marketing, and analyzing consumer data.
My favorite aspects of working on this project include laying out the copy for each article (it’s like a fun but challenging typographic puzzle), art directing the photography, and brainstorming interesting ways to visually communicate important data to the jewelers.
I hope you enjoy looking through this piece as much as I did making it!
You can view the complete Spring 2020 issue as an online flipbook here.
The Fall 2019 issue below titled “Engaging Your Customers” focuses on engaging a jeweler’s audience (the end-consumer) through three avenues: on-trend designs, digital and social media, and in-store experiences. I really enjoyed the challenge of showcasing some of this information through graphics alone, particularly in the “Social Sell” article.
You can view the complete Fall 2019 issue here.
Digital Assets
For each publication, I create a variety of digital assets to help promote the issue online. Below are several sets of social media graphics as well as a blog header I designed for these issues.
“Trendlines” social graphics designed for a carousel Instagram post
Social graphics calling out specific articles and features in BTG
BTG header for the Stuller Blog
Additional social graphics to promote BTG