Pronounced “Boo-you-tee-full”, Bou-utiful Cosmetics is a beauty and skincare brand created by my sister Lindsey Boudreaux. I designed the logo, packaging, and social media graphics and assisted her with social media strategy as well.

Brand Theme

For this brand, I created a theme for the project called “Rainbow Jungle”.

Here are a few of the design and story elements I laid out ahead of time, along with the mood board:

Where — a lush and colorful jungle
When — a warm summer day, in the calm before the storm
Energy — bright, cheerful
Smell — earthy, the smell of oncoming rain
Shape — organic; leaves, water droplets
Light — bright natural light

Deciding on a theme, creating a mood board through rapid ideation and later refinement, and pulling out the story and design elements ahead of time helped to inform my decision-making surrounding the props, lighting, color scheme, and textures. This process helped guide me through creating the look and feel of the brand.