2019 Lookbook
Showcased below is the 2019 Spiritual Jewelry Lookbook.
As the Graphic Designer and Art Director for this book, I created a theme for the project called “The Garden of Eden and Sweet Temptation”.
Deciding on a theme, creating a mood board, and pulling out the story and design elements ahead of time helped to inform the photographers’ and my decision-making surrounding the props, lighting, color scheme, and textures. This process helped guide us through creating the look and feel of each spread.
Here are a few of the design and story elements I laid out ahead of time, along with the mood board:
Where — the Garden of Eden, lush, colorful, dewey, and ripe with delicious fruit
When — a warm summer day, in the calm before the storm
Energy — sauntering, wondering, dreamy, tempting
Smell — earthy, the smell of oncoming rain
Shape — organic; leaves, water droplets, plump and juicy fruit, streaks of light
Light — bright where natural light pours in / dark where the trees cast their shadows; bright and flickering on the surface of the shallow ponds and waterfalls that create rainbows / deep dark at the bottom of the lake
Sound — trickling water, bustling leaves, the low rumbling of thunder in the distance
Dichotomy — light vs. darkness / peace vs. chaos / innocence vs. power / naivety vs. knowledge
You can see the way that calling these elements out ahead of time influenced the photography of the piece. I also incorporated hand-written style type into the photography to call out specific words with spiritual connotations to further emphasize the kind of jewelry within the piece and the connection the reader may have with them.
I wanted to be abstract rather than overt in drawing the book’s inspiration from the Garden of Eden, so we used grapes and pomegranate fruit rather than apples and textures reminiscent of snake scales instead of anything that looked more literally like a snake.
Blog Header
In addition to the print piece, I also created a header banner to be used in the Stuller Blog showcasing this project.
Social media banner for Stuller’s Facebook page
2018 Lookbook
Showcased next is the 2018, and very first, Spiritual Jewelry Look Book.
For this book, I came up with the a theme we called “Pilgrimage to the Mosaic Temple”.
Based on this theme, here are some of the design and story elements I laid out:
Where — a mosaic temple
When — a cool Spring day
Energy — introspective, spiritual
Smell — powder and citrus, anointing oils
Shape — geometric-patterned tiles
Light — soft daylight, even-lighting
Texture — weathered surfaces and stone
My goal was for this first book to feel pious and spiritual, humble and personal. I also wanted it to feel more worldly as opposed to only drawing from Western religious practices.
I also incorporated a hand-drawn script into the photography of this lookbook.
Mood board for “Pilgrimage to the Mosaic Temple